Adam Smith is a founder and co-director of the visionary, multi-award-winning, global initiative: The Real Junk Food Project (TRJFP). Set up in December 2013, to revolutionise the disposal of avoidable food waste into landfill, the pioneering movement’s manifesto is to: feed bellies, not bins.
A professional chef for over ten years, Adam has held a wealth of head chef positions, internationally. Whilst in Australia, Adam witnessed the scale of food waste, agriculturally and within the catering industry. Upon his return to the UK, he was inspired to set up TRJFP.
Adam and TRJFP have received numerous plaudits and awards from organisations ranging from NESTA to The Observer. In 2014, Adam was voted one of the forty most influential men in the world by AskMen. The Telegraph voted Adam as one of the 50th most influential people in UK Food & Drink – Food & Drink Power List 2017.
In 2022, Adam was appointed as CEO of Surplus To Purpose, a revolutionary catering enterprise. Surplus to Purpose utilises food destined for waste, by safely redistributing this through cooked meals, products and provisions to families. It focuses on the environmental issues of food waste, which measures its impact on climate change within the food industry.
Adam is currently writing a book due for publication in 2022. His alias is Mr Junk Food Chef and he has been a featured speaker on a truly memorable TedX talk. His story is utterly inspiring.
Key presentation themes include:
- Sustainability, environment and waste management
- Overcoming adversity & mental health
- Leadership, teamwork and motivation
- Change and change management
- Corporate social responsibility
- Project management